About IDHARSE

Founded by Avinash Chand in 2022, IDHARSE was created from a simple but powerful idea — that true luxury lies in restraint.

In an industry driven by trends and excess, Avinash envisioned a brand that values clarity over noise, craft over quantity, and purpose over production.

This vision became IDHARSE — a modern Indian fashion house defined by street-luxe aesthetics, minimal silhouettes, and a belief in quiet luxury.

Each piece is intentionally designed — neutral in tone, balanced in form, and limited in number.

The focus is not on creating more, but on creating better. Every collection is a reflection of individuality, timelessness, and digital-forward design.

Rooted in India yet designed for a global audience, IDHARSE represents a new perspective on modern fashion — where innovation meets intention, and simplicity becomes the ultimate statement.

The art of understated fashion.

Brand Logic & Foundation

• Purpose: To redefine modern Indian luxury through simplicity, exclusivity, and craftsmanship.

• Philosophy: “Luxury is quiet. Design is personal.”

• Design Ethos: Minimal silhouettes, timeless details, neutral palettes.

• Approach: Limited collections with digital innovation — each piece created to endure beyond a season.

• Audience: The modern individual who values authentic design, thoughtful craftsmanship, and subtle presence